Mtv Research Paper free essay sample

The first song that was played on MTV was called â€Å"Video killed the Radio Star†. It was sung by a group called The Buggles. This was a very popular song all over and it was deemed a good choice for the first song broadcasted. Many people also believed that the meaning of the song was that MTV, the new music video broadcasting station was going to destroy the radio. Some people thought that the song was performed live, but it was just a video. MTV was quite a big hit by the 1990’s. It was viewed in over 50 million American homes. It became a target for all advertisers because of the number of young viewers that watched MTV.The kids would beg their parents to buy the products they saw on the advertisements and it made out to be a good investment for advertisers. The attention and money that the advertisers brought in was good for MTV because they got more offers to get commercial time which means more money for them. Some people that were on MTV when it was in its first few years were Bob Dylan, Bruce Springsteen, Sheryl Crow, Cranberries, and Nirvana. They helped to kind of kick off the show and set it up for successful years to come. There are also some big-named people who probably played music from that MTV which helped to jump start their career.Madonna, Michael Jackson, Prince, Peter Gabriel, U2, and Duran Duran were some of the people that were all a part of MTV at one time. In a way, these people also helped MTV to get a good start too. The more big names that they brought in the more attention they got from viewers. This was good for the singers and MTV. The target audience that MTV chose was teens age 12 to 21. With this age group, they found that they got very good viewing rates. Artists whose songs were played on MTV found that the sales of their song increased.This is what gave advertisers the idea that they could do good business if they had an ad on MTV. With this targeted audience, they also found that their viewing rates continued to rise. Today they still target the same audience and they are still very successful in the way that they draw the audience. There have been a few changes in MTV since the start. They released a new logo after 30 years. It is not much different. It is just a little bit bigger and it is one color. The last was a mix between a few colors. The old one was designed by Frank Olinsky and it was a very big hit, but it was just time for a change.In 1986, the President and CEO, Robert Pittman left. There is no exact explanation why but he did. Over time, they started to show more reality shows than anything else. Some people liked the change to more reality shows but some people like the old school music videos all the time. There were some companies and investors that made it possible for MTV to even start. Warner Communications and American Express were big investors that helped in the starting of the show. Warner Amex was basically the main establisher and owner for about five years after the start.Then, in 1986, Viacom purchased MTV from Warner Amex. Now Viacom is the owner with all rights to MTV. There are other networks that MTV and Viacom own. They own VH1 that was released in 1985 and its purpose was to play adult contemporary. Then, in 1996, MTV2 was released to allow fans to see commercial free music videos. MTV (the original) became available in Manhattan and Los Angeles. Many people called this the second launch of MTV. They also own all Nickelodeon stations, Comedy Central, and CMT. This is not all; it is just a few that you may know. Although MTV has been very popular, it has also had a few controversial shows that some fans did not agree with. â€Å"Beavis and Butthead† was very controversial because some viewers felt that it was pointless and that the language was a bad influence for some of the younger audience that watched it. â€Å"Celebrity Deathmatch† was a part of this list because it made fun of the celebrities and it had bad language and violence. â€Å"16 and Pregnant† was another show that some people did not like because it could encourage some of the younger viewers to engage in sexual intercourse which is the problem with the people on the show.It is meant to deter kids from ending up like that but it only encourages some. â€Å"Jersey Shore† was the last show that people did not agree with. They believe that the people on the show are irresponsible and kids these days may think it’s cool and try to be like them. Over the years, MTV has had an impact on our generation, but also on our parents’ generation. A lot of younger teens’ parents that are around (14) grow up watching MTV. It is not the same now as it was then because of the popularity in different kinds of music over the years and they are now showing more reality shows.MTV also has an effect on its viewers. Most people that have ever seen MTV are probably hooked on it and they like to watch it. Also, the persuasion by friends to tell other friends to watch it because it is ‘cool’; and you aren’t if you don’t watch it. MTV has been very important over its years in various ways. It has brought a whole new way to experience music. Before MTV, you could only hear music over the radio, but when MTV aired, it played music videos, which was a whole new element to music over all.They have also helped lots of artists to grow and become more popular with just a few minutes of air time. This gas truly helped many people become more popular. With music videos, many people became more persuaded into buying the song even though they may not like the song. Even if they really like the video, they would still buy it because of the video and they weren’t paying attention to the song. It is very smart on the part of the broadcasters because they could just draw in an audience with an exciting video and you would think nothing of the song, just the video.

Business Ethics Reflection

Question: Discuss about theBusiness Ethics for Reflection. Answer: Introduction Ethical leadership is perhaps one of the mostly hardly available but majorly important business assets. This is something, which differentiates the working principle of one from another. Ethical behaviours are guided by some ethical rules and regulations that come in the form of ethical theories. Some of the most important ethical theories are such as Utilitarianism and consensus. Ethical theories do guide a theoretical guideline on the understanding of business processing. The applicability and the success of eh mentioned theories depend heavily on its feasibility to the practices (Crane Matten, 2016). The main purpose of this assignment is to put forward some reflective content on the consensus approach. The assignment also tries to judge the rightness of the applied act utilitarianism in the provided mini case study. Reflection Consensus is a dynamic way of selecting the best and the suitable out of the mass options. One of the simplest examples of such approach can be understood from the election scenarios where people generally make someone win by giving them bulk number of votes. However, consensus form of approach teaches on selecting the right candidate for the irrespective kinds of groups (Stanwick Stanwick, 2013). One of the examples of such incident did also occur in my life when I got a chance to vote for the General Secretary in my college. The voting was phenomenal from the perspectives of participants but was low in standard from the perspectives of consensus approach. This is because of the fact that the most of the participants did only vote favouring the popularity of the selected person for the post of general secretary (Barry, 2016). The results could have been different if the selection was made following the guidance of consensus approach. Moreover, consensus approach teaches on how to s elect the best person or a group, which is profitable for the entire humanity. The consensus approach educates on compromising for the betterment of others. This is why it indicates towards the selection of those only, which are good from the societal perspectives. Consensus approach is difficult to those who are corrupted or close to the corrupt people but no to those who want justice. The one incident that took place in my college did teach me may a thing about the reality of existing life and the scenarios of an ideal life, which could be attained with the application of consensus approach (Weiss, 2014). Effectiveness of the Application of act Utilitarianism The imaginary student response does evaluate the mini case study effectively in most of the cases. It shows the application of act Utilitarianism effectively in the answers. It is showing the positive approach in all the aspects as it supports tries to supports the views of both the Stephen and Ralph. It tries to look on the positive part of both the stakeholders by showing and making different analysis from different perspectives of evaluation (Jennings, 2014). It highlights a positive outcome from the beliefs of both Ralph and Stephen. Showing positive attitude towards the humanity is what Utilitarianism teaches. This is exactly what the imaginary responses have tried to find. In addition to this, it also includes some additional information, which is not relevant to the act utilitarianism theory. The answers however lacks in the complete adherence of the Utilitarianism theory. This is one of those points, which are lowering the standard of answers. Apart from this, it also include s the judgement of hypothetical decisions based on rule Utilitarianism, which could have taken place. This is another point, which violates the adherence of the Utilitarianism theory. The answers could have been better if it would have been around the act Utilitarianism only. However, the imaginary students went on to consider some other types of business ethics such as rule Utilitarianism (Hoffman, Frederick Schwartz, 2014). Missing Items Things, which are missing in the depicted answers is the complete adherence of the Utilitarianism theory. The answers have also included negative impacts of the case scenario, which should never been included while answering the content with the help of Utilitarianism theory. Moreover, the Utilitarianism theory does speak about the positive outcomes only. It rather believes in imparting positive outcomes, which could satisfy the soul of humanity. The unnecessary inclusion of the probable negative outcome of the actions is nothing but the violation of Utilitarianism theory (Hartman et al., 2014). Unnecessarily Included Item Things, which should not have been the part of the imaginary answers is the inclusion of judgement on the decision made by Ralph. The imaginary students tried to answer the decision of Ralph, which is n some other ways the following of rule Utilitarianism. Moreover, rule Utilitarianism also guides to the positive outcome but it builds up the answers based on positivity with the help of direct derivation of rules. The derivation of results with the help of derived rules is nothing but the following of rule Utilitarianism theory (DesJardins McCall, 2014). Concluson Business ethics are very important from an organizational as well as from societal perspectives. This is something, which guides to an utter following of ethical guidelines, which helps bring the happiness to all the surroundings. The business ethics are of several kinds such as Utilitarianism and Consensus. The consensus approach is more quality oriented, which seeks the betterment of the entire humanity. In course of this, it also selects the best option, which could bring happiness to all. On a same note, Utilitarianism teaches the importance of happiness in someones lives. Utilitarianism is of two kinds such as act Utilitarianism and rule Utilitarianism. This assignment generally covers the application of act Utilitarianism in the mini case provided. However, it also shows the application of rule Utilitarianism in some part of the imaginary student response. Moreover, the morale of the assignment was to establish the importance of business ethics in the modern day activities. The following of ethical theories construct the foundation of leadership in organizations. Ethical guidelines are important to have streamlined business in accordance to the betterment of humanity. References Barry, N. (2016).Business ethics. Springer. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. DesJardins, J. R., McCall, J. J. (2014).Contemporary issues in business ethics. Cengage Learning. Hartman, L. P., DesJardins, J. R., MacDonald, C., Hartman, L. P. (2014).Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill. Hoffman, W. M., Frederick, R. E., Schwartz, M. S. (Eds.). (2014).Business ethics: Readings and cases in corporate morality. John Wiley Sons. Jennings, M. M. (2014).Business ethics: Case studies and selected readings. Cengage Learning. Stanwick, P., Stanwick, S. D. (2013).Understanding business ethics. Sage. Weiss, J. W. (2014).Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.

What Is The Rensselaer Polytechnic Institute Essay Sample?

What Is The Rensselaer Polytechnic Institute Essay Sample?If you're going to submit an essay for college, you want to make sure that it's well written and read by the admissions committee. That's why it's a good idea to find out what the Rensselaer Polytechnic Institute essay sample looks like and how to use it effectively in your own writing.The Rensselaer Polytechnic Institute essay sample is not as difficult as it may seem to be. Here are some tips to help you learn how to write a good essay:Use the chapter heading from the 'Outline for the College Application.' You should be able to write the chapter in the appropriate order. You should try to use this chapter as a guideline, but don't copy the chapter word for word. You should make some changes or add your own ideas to the chapters.Use the New Essay Sample for the Rensselaer Polytechnic Institute essay. In this sample, there is no chapter headings and there are no chapter subheadings. This means that you have no instructions on how to write the chapter, but this is a great way to avoid errors.Check the grammar and spelling. Be sure that your sentences are grammatically correct and that they don't contain incorrect words. You should also check your spelling if you are new to writing.When you are writing the essay, give the impression that you are writing for a professor or a graduate student. Make sure that your essay is unique and shows that you have thought about the topic very carefully.Use the Rensselaer Polytechnic Institute essay sample to help you build a strong base of writing skills that will help you when you enter the school. Make sure that you have the best possible advice that you can give to your friends and family.

Post-Colonial View on Things Fall Apart free essay sample

Chinua Achebe is a novelist specializing in African literature, and this essay deals with the themes regarding colonialism in one of his many novels. In particular, the Igbo people in Chinua Achebe’s Things Fall Apart have their beliefs undermined by the British. As such, their ideals are viewed as savage and uncivilized, which caused a divide among the Igbo people. A useful theory to analyze the theme of a changing society is the post-colonial theory, which deals with the abnormal alterations that a society experiences because of an outside source, also called a ‘colonial power’. Post-colonial literary criticism is a useful theoretical tool to analyze the fall of indigenous society as depicted in Chinua Achebe’s Things Fall Apart. In particular, the theoretical concepts of the process of colonization from the perspective of the colonized, the psychological impact colonization has on the Igbo people, and the Indigenous resistance to colonization are relevant to the analysis of the fall of indigenous society in Achebe’s seminal novel. We will write a custom essay sample on Post-Colonial View on Things Fall Apart or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To begin, colonization refers to the act of establishing colonies. This is mainly done to expand the territory of a certain nation, increase their own resource supply, and find new resources in the land being conquered. Colonization may have a positive effect on the colonizer, but the process of colonization typically affects the indigenous population negatively. Colonization causes change, which usually takes the form of whatever the colonizer believes to be correct without considering the ideas of the indigenous people who are in some cases treated like livestock. The greater the difference between the colonizer and the colonized, the greater the change that occurs from the perspective of the colonized. Once a society has been completely altered, the indigenous people not only begin to experience changes to their lifestyle, but also a change in the way they view the world. The novel Things Fall Apart describes the Igbo society before and after the British arrives. The first part of the novel deals with the tribal lifestyle of the Igbo people, which is the author’s way of showing the culture of the Igbo people from their own perspective. The Igbo people have been long time practitioners of their faith, with the next generation following the footsteps of their forefathers. Their culture and view of the world remains unchanged until the British arrive. During Okonkwo’s seven year exile from Umuofia, not only does his own village begin to change, but the neighboring villages appear to be changing as well. Due to the technological advancements occurring in Europe, the Igbo people are helpless against the British missionaries who arrive, as explained by the quotation, â€Å"Have you heard, asked Obierika, ‘that Abame is no more? †¦ ‘Abame has been wiped out,’ said Obierika (119). † The quotation reveals that the Igbo people are beginning to realize that they must either adapt and accept the foreigners or risk becoming completely annihilated similar to their fellow tribesmen from the village of Abame. It is evident that the goal of the colonizer is to bring change to the nation being o ccupied, but these changes often bring chaos to the indigenous people’s way of life, which in turn can alter the way their society functions. Secondly, the mentality of the colonizer and the colonized differ significantly. While the colonizer believes that he is bringing civilization to a society in which he deems â€Å"barbaric†, the indigenous people view the colonizers as a threat to their lifestyle and, as such, often look down on the beliefs of the foreigner. After living a certain lifestyle for an extended period of time, a sudden change in lifestyle abnormally envelops not only a society as a whole, but the individuals who live in that society. The psychological state of the indigenous people worsens due to the forced ideas of the colonizers mixing with their own, which can cause a rift in their thinking. A decision has to be made eventually; however, the colonizer typically tries his hardest to prevent them from making what he believes is the â€Å"wrong† decision. Although the colonizer appears to be helping the indigenous people, his true intentions are all but innocent. Due to their technological disadvantages, the colonizers have an advantage over the indigenous people, causing the previous existing people to feel undermined. Even after the colonizers eave, the colonized people continue to bear the scars left behind by the colonizers, as stated by Hayes who argues that, â€Å"Post Colonial Theory recognizes the trauma resulting from the alienation of indigenous people from their own land, even after achieving independence† (Hayes). Colonization leaves behind permanent psychological damage, even long after independence has been obtained. Moreover, the psychological impact is also depicted in Things Fall Apart. When the missionaries from Britain arrive in Nigeria, the Igbo people are amused at first when they first hand witness a â€Å"white man†. However, the one of the spiritual leaders in the Igbo clan who is known as the Oracle warns the people that â€Å"the strange man would break their clan and spread destruction among them (120). † This warning foreshadows the events that follow, and the Igbo people begin to feel inferior to the British colonizers after becoming aware of their destructive capabilities which were mainly due to their technological advancements. The missionaries who arrive also spread Christianity to the people. Those with power in Igbo society are not associated with any of the early converts. However, the â€Å"osu† or outcasts quickly join the new religion because the culture practiced by the Igbo do not accept them, and they are therefore easily swayed by the words of the foreigners. Although Okonkwo is a man of power in Igbo society, his son Nwoye is fascinated by the preaching of the missionaries. Eventually, Nwoye decides to cut his ties with his father as evident in the following exchange, â€Å"How is your father? Obierika asked, not knowing what else to say. I don’t know. He is not my father, said Nwoye unhappily (124). Colonization has impacted the Igbo people negatively and their original society has begun to diminish, starting in the second part of the novel Things Fall Apart. Finally, although colonization may have psychologically destabilized the indigenous way of thinking, there is often a handful of individuals who firmly hold onto their beliefs regardless of the situation. It is those people who typically want to restore their nation to the state that it was before being colonized. Due to their passionate desire to bring their nation back to its former glory, resistance against the oppressors is their way to show their dedication. Unfortunately, many forms of resistance typically fail due to various reasons, with some being more preventable than others. One such reason could be that violence plays a large role in fighting against oppressors, which eventually leads to either success to the indigenous people should they succeed, or harsh punishment if they fail. The risk factor involved in this is one that shouldn’t be viewed at lightly and thus the majority of the colonized people do not actively engage in resistance. As a result, resistance doesn’t happen as often as it is planned due to the risk involved. Furthermore, the indigenous people in Things Fall Apart attempt to resist the British both before and after they make their colonial presence in Nigeria. Prior to the arrival of the British missionaries, a lone man riding what the Igbo people called an â€Å"iron horse† appears. Due to his strange appearance, the people in the clan decide to kill the man, â€Å"†¦ and they killed the white man and tied his iron horse to their sacred tree because it looked as if it would run away to call to man’s friends† (120). Soon after, more British people begin to settle in Nigeria and preach their religion to the Igbo people. This event causes the British to establish a colonial presence in Nigeria. At the end of the novel, Okonkwo’s rage gives him an incentive to start a revolution by calling his people to the market place. Okonkwo’s goal is to persuade his people to start a war against the British, firmly believing that his people will follow him to fight the oppressors. After a messenger arrives, Okonkwo decides to initiate the fight, and successfully draws â€Å"first blood†. As Achebe writes, â€Å"That man was one of the greatest men in Umuofia. You drove him to kill himself; and now he will be buried like a dog† (178-179). This quotation describes Okonkwo’s disappointment after realizing that his fellow clansmen have changed, losing their sense of patriotism along the way. In conclusion, the points above illustrate the fall of indigenous society in Chinua Achebe’s Things Fall Apart using post-colonial literary criticism. Colonialism is typically viewed as an event of the past. However, although signs of colonialism are not as evident in the modern world, the after effects of a previously colonized nation continue to exist. For instance, the Tutsi and Hutu tribes from Rwanda were brought closer together because of the European colonizers. Prior to their arrival, the two tribes could be considered two different, rival nations with a different set of rules and culture. The political devastation caused by the Europeans due to their colonial presence in Africa, â€Å"also involved ethnic tension and violence due to colonialism exists because of poorly drawn international boundaries† (â€Å"Effects of European Colonialism in Africa†). However, the Europeans had little concern for the rivalry between the two tribes and so Rwanda was founded. Unfortunately, this caused a massive genocide in 1994, which killed approximately one million people. Thus, the act of colonialism has always benefitted the colonizer, and the indigenous people are left with the option to either adapt or risk elimination, which is evident even after independence has been achieved as proven using Chinua Achebe’s Things Fall Apart as an example. Work Cited Achebe, Chinua. Things Fall Apart. 1958. Toronto: Alfred A. Knopf, 1992. Print. Effects of European Colonialism in Africa.   Yahoo! Contributor Network. N. p. , n. d. Web. 21 Mar. 2013. Hayes, David. Class Lecture. Post Colonial Literary Theory. Westview Centennial Secondary School, Toronto, ON. 14 Feb 2013.

Customer care in hospitality The WritePass Journal

Customer care in hospitality Introduction Customer care in hospitality IntroductionTypes of Customers:Customer:1. Teenagers:2. Families: (Parents and Children)3. Business clientele:Customer Care policy:1. Quick service:2. Quality policy:3.   Equal opportunities policy(Internal customer policy):Evaluate the Customer Care policy:a) Internal customer:b) Position of the Organisation: c) Trends:d) Targets:a) Listening to the customer:b) Provide appropriate tranning to the staff: c) Analysis of   customer complaints and feedback at your regular intervals:ConclusionRelated Introduction McDonald’s is the biggest fast food service company in the world. McDonalds provide a fast food meals and soft drink to eat in restaurant or take away. McDonald which is located near the Broadway centre is providing a better service to the customers. This outlet is getting very busy in peak hours due to its location. It is in the centre of a major public transport hub. This outlet is established from last 30 years. There are 32,000 restaurants, who served 55 million people in a day. McDonald’s having an outlet in more than 118 countries all over the world. McDonalds first opened in California, USA. In 1940 Mr. ray Kroc take over a franchisee of the McDonalds brother (Dick and Mac) and started opening the new restaurant according to the McDonalds concept. In 1974, McDonalds started his first restaurant in United Kingdom. As of 31st December 2001, McDonalds and his franchisees running over 1,184 outlets in the United Kingdom. The reason to choose this organization because McDonald gives the best quality of foods and beverages to the customers in a lower price. McDonalds gives high standard of service to achieve their customer expectations. McDonalds knows the value of customer. allinlondon.co.uk/directory/1165/19839.php  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 Types of Customers: Customer: Customers are actual who purchase the Product / Services. Hospitality Industry Customer Hospitality having a various kind of Customer which  Ã‚  Ã‚   is depends on their Needs, Budget, Expectations and Satisfaction. This Hospitality business had different types of customer which include Families, Teenagers and Business Clientele etc. 1. Teenagers: It is cheaper than other organizations. So, most of teenagers find it more affordable and some McDonald outlets offer a internet facilities in their restaurants, which is become common in most of the restaurants to increase the customers. Lots of the teenagers find easier to take a quick bite, which save more time of teenagers. There is also a student discount. 2. Families: (Parents and Children) Most of the children love to have a food and Beverages in McDonalds so, many families take their children to enjoy the McDonald environment. There are different types of menu which includes light and heavy food. McDonald also research the health issues of the customer. Most of the McDonald serves the health conscious food in their outlets for examples; they are using less salt and oil in the food to provide the health conscious food to every customer. 3. Business clientele: Business customer are always in rush for working in the morning. Normally Business customers always have a short period of time to spend a break. So, they prefer the McDonald for takeaway according to their needs and expectations. McDonald provide a quick and efficient service to the business people without wasting their priceless time. McDonalds which is located in Hammersmith Broadway, there are Disney store where the families are coming with their children to do the shopping for the kids. This McDonald has a many number of customers because of it location, like tube station and shopping mall are nearby to the McDonald. So, therefore that outlet having a different types of age group customers. The price of McDonald keeps on changing but the McDonald at Hammersmith Broadway has a happy meal for the kid’s party at Just 5.99 pound. The starting and closing time of the McDonald at Hammersmith Broadway is Monday to Sunday (6.00a.m to 23.00p.m) But on Friday it open till 12.00a.m in night. McDonald at Hammersmith Broadway provides a best service to the customer and they know the value of the customers. Also, they know how to make a profit to the organization to keeps a guest happy. McDonald’s Corporation (2008) Customer Care policy: 1. Quick service:   According to their services McDonalds gives a 100% satisfactions to the customer McDonald ensure that each and every order goes correctly and always double checked done by the team members. If any mistake has been done in the customer order and they are not satisfied with their service, McDonald policy is that to make it correct by offer complementary meal to the customer for service recovery. McDonalds have different types of policy while dealing with customer. They follow first order goes first and then to second order. According to this policy the operation always remain smooth and the customers always be happy with the efficient service. This policy helps them to work easily and provide excellent and quality service to the customer. http:www.makeupyourownmind.co.uk/questions/how-do-you-operate/customer –service/index8.html#question11 2. Quality policy: The management of McDonald’s constantly strives to: 1)  Ã‚  Ã‚  Ã‚   Improving its standards of food safety and hygiene 2)  Ã‚  Ã‚  Ã‚   Providing excellent customer service 3)  Ã‚  Ã‚  Ã‚   Food safety programmes and Assurance of quality. 4)  Ã‚  Ã‚  Ã‚   Control of every link in its supply chain. Management of mcdonalds is committed to maintain the highest standards in terms of quality,value and cleanliness. The management is fully determined in exceeding its customer needs in the way   of quality assurance and foof safety programmes. Effective communication on all the levels is the key for keeping tracks of guest complaints and following up with necessary measures. 3.   Equal opportunities policy(Internal customer policy): According to the policy, every employee had equal rights. So, employees love to work comfortable in a proper environment. There is no discrimination of age, nationality, disabled, ethnic origin, sex, marital status, sexual orientation, race, and colour. They prefer if you make your staff happy than staff will make your guest happy. Every employee treated with respect and   provided   training   and   development   educations to improve their skills and knowledge , so that training would make them professional towards their work, it includes health and safety, secure working, hygiene and environment. Any employee who is found guilty for unlawful discrimination may face disciplinary action. bized.co.uk/comfact/mcdonalds/mc15.htm Importance of Effective Customer care in hospitality: Customer Service is the essence of hospitality industry. Customers are the back bone for the success of any organisation. Effective communication on all levels of the organisation is very important to impress or disappoint each customer. Every hotelier should be attentive and passionate about customer needs. If the customers are satisfied, you are building a relationship based on trust and loyalty. If the organization is successful in meeting the customer needs, then the customers are more likely to come again to the hotels or become regular customer for that organisation. Some organisation may provide the best service, but they are not fast enough, hence it may lose the important customers and several other referrals. McDonalds always strives to take good care of their customers and provide a service that exceeds customers expectations by providing and offering various options in their menu and encouraging the customers for any feedback or suggestions. McDonald works on the principle that the customer needs to be treated with priority and he should see value as well as quality in what he gets. Every management tries its level best to meet or exceed the customer expectations as it the only mantra for any organization to increase its revenue. The happier customers are more likely to spend more at your establishment. If they are given some small discounts or vouchers, it is more likely that they some back the next day and spend even more on of the other products of your organization. If the staff is friendly and polite it acts as cherry on the cake as the customers some back knowing that they will get a good customer service with a smile and acknowledgment. McDonald believes that it’s better to find a solution for a problem rather than running away from it. The staff are given appropriate training to deal any consequences or problems hence McDonald always encourages its associates to solve any problems which also motivates and builds confidence   in them and makes the customer happy making a good impression of the organization.   McDonalds’ provides highest level of quality, food, service and hygiene at each and every restaurant. The key for its success is constantly monitoring and keeping a track of guest complaints and acting on the feedbacks given by customers to make necessary changes in terms of service, food, quality, and value for money which urges the customers to come back again and again. McDonalds encourages all its associates and customer care department to be open for any feedback from the customers and act on it. Meeting the customer needs is very important for any organization to make profit and for that it is very important to recognize what the customer wants and how much is willing to pay for it. Evaluate the Customer Care policy: Why to evaluate? a) Internal customer: By evaluating the internal customer of a specific age helps to built a relationship with the same age group customers. By checking the evaluation of internal customer and the policies which were implied by the company for the customer helps us to know the benefit of the policy which was implemented. b) Position of the Organisation: By evaluating the organisation comes to know the position, strength, weakness and rating. It helps to compare the organisation with other competitor.   There is some point’s like- What’s going on in the market? What are the competitor’s policies? How the Organisation will use it in an effective way? c) Trends: There are different types of trends in the market. By evaluating we come to know the latest trends in the market and new technology through which guest will be attracted. d) Targets: Every organisation has a goals and targets. It is also helps to complete the targets and achieve the goals of the company and to get the regular business. How to evaluate? a) Listening to the customer: It is very important in any organisation to listen to the customer complaints or suggessions in   order to meet or exceed his expectations. According to Avril owton Customer love to share and talk about their experience and give suggestions to improve the service or standards. b) Provide appropriate tranning to the staff: It is the staff who represents your organisation, in other words they are the face of your organisation. It is the staff who will delever the final product to the customer an make him happy. Hence the primary objective of any organisation to keep iots policies intact is to providew appropriate traning to its staff in terms of the service to be delivered better than the competitors. (William.bmartin,1993) c) Analysis of   customer complaints and feedback at your regular intervals: It is very important for any oraganisation to analyse the customer complaints as well act on it as soon as possible to win the customers loyalty. Organisation should also give a proper feedback to the customers.(avril owton) Conclusion It is clear that the good customer service is vital in any kind of business. The good customer care always performs best in front of the guest. In results, the satisfied customers always return to the business and give the profit to the organisation. According to the McDonalds â€Å"success of their restaurant is gained through their customer†. McDonalds build a good reputation with a customer so, they knows the expectation and demand of the customer always been change. McDonalds always do a market research from which they got information about customer likes and dislikes. According to market research McDonald implement the new things to attract the customer. They know if the customers receive the good service than the customer will be regular for the organisation

Islamic Feminism as an Umbrella for Different Tendencies Research Paper

Islamic Feminism as an Umbrella for Different Tendencies - Research Paper Example Awde (2005) believes that Islamic feminists may or may not share the main tenets of Western feminism. What Feminists believe Feminists generally criticize a number of discriminatory Islamic rules. A large number of these feminists formulate their criticisms from within the Islamic framework. They profess a double allegiance, to Islam and to women rights. Doorn-Harder(2006) states that feminists generally express the belief that the divine message of Islam is inherently egalitarian. Yet, its egalitarian content has been partly or wholly destroyed by human interpretation. Souaiaia(2007) states that feminists, however, do not all think the same way or even about the same kind of problems and the immensely diversified topics under feminism are self-speaking proof of this. The issue of marriage and divorce, the veil and its necessity as an adornment for Muslim women in order to protect them from causing seduction or discomfort to the society in general, the struggles that women have faced over centuries and the pain that they have borne to make their place in the mainstream market are just a few of the issues that feminists deal with. In the pre-Islamic era and where the woes of polytheism and polyandry prospered, women were gravely burdened by highly discriminated societal views. Rituals like the killing of young girls at birth, restricting of women to household chores, giving women no right over property or land and depriving them of the most essential human rights were some of the major problems. Souaiaia(2009) claims that feminists over the years have raised questions on traditions such as the Crimes of Honor and inform the law upholders how for honour's sake; the protectors of women take away their lives and are unjustly supported by our religious scholars. According to Wilson (2011), the helplessness of a woman in a male-dominated society is a major bone of contention for feminists; a woman is merely a puppet whose strings can be tightened, loosened or even cu t by her guardians.

Career Path Planning Report Essay Example | Topics and Well Written Essays - 3000 words

Career Path Planning Report - Essay Example Designing and implementation of software refers to the task of software development. This has grown to cover web development aspects, interface design, issues concerning securities, mobile computing among others. Most graduates usually follow this career path. Despite having taken a degree being sufficient to venture into this career, some graduates decide to undertake a master’s degree (Lopatto, 2004). Career opportunities is provided in various settings such as software companies, computer services companies, industries, health sectors, banking among other sectors. Coming up with new ways of computer use requires one to come up with various innovations in computer technology applications. This pathway includes graduate work that is advanced, positioning one in an industrial research or research in a university. Coming up with effective ways in solving computing problems needs one to apply knowledge and theory in computer science to come up with solutions to computational problems. This needs graduate work to PhD level, later positioning in Research University or development laboratory or industrial research (Goode, 2008). On completion of my computer science course, two career jobs of my choice are web designer and software tester. Having gained all the skills and knowledge over the years of my degree course, it would be easier to handle the two careers in the real life situation. As a software tester, one is engaged in quality assurance level of development of software and deployment. The person is involved in conducting both automated and manual software tests to ensure their fitness for the purpose they are meant for. This career of software testing involves software and system analysis to eradicate risks and prevent other software issues. The software tester role is tied to development of software systems and other technical products such as electronic goods, vehicles, healthcare and defense.