What Makes Something Go Viral Its All in the Science of Buzz

What is â€Å"buzz†? In our humble opinion, it’s the momentum of attention or excitement for something that is just so good that it gains currency as it passes from one person to another—just like a snowball increases its girth as it rolls down a hill, collecting layers of snow. We know it when we see it—better still, we can even feel it. It’s that ephemeral element that surrounds a hot new restaurant, a music album that critics fawn over, or the two-minute clip of a kitten that thinks it’s a dog (because we secretly endorse â€Å"adorable†). And if we pass the word of this cool new thing to our friends, even to one person, we’ve just made our personal contribution to buzz. So how does buzz begin exactly? Well, the easy answer is that it starts in our brains. New research is beginning to shed light on the exact areas of the brain involved in â€Å"ideas that become contagious, spreading like a virus,† writes Catherine Griffin, in her article â€Å"Brain ‘Buzz’: Scientists Discover How Ideas and Information Spread.† In the article, Griffin writes about how researchers at UCLA wanted to find out which areas of the brain activate when ideas go viral, versus when they, well, just don’t. With the help of some UCLA students, researchers conducted a study, in which they scanned the students’ brains using functional magnetic resonance imaging (fMRI). As the students were scanned, they watched television show pilots with a variety of plotlines. The students were then videotaped reviewing each pilot, either green lighting or nixing it. Then another group of students watched the videos from the first group, and rated each pilot based on what the first round of students had to say on tape. The results uncovered what could be described as the genesis of buzz. Students in the first group, who were particularly convincing in their videos, â€Å"showed significantly more activation in a brain region known as the temporoparietal junction, or TPJ, at the time they were first exposed to the pilot ideas they later recommended,† writes Griffin. But not only that, the increase in TPJ activation was also linked to the ability to persuade the second group of students to like what they liked. In other words, the especially persuasive students essentially infected the second group of students with their excitement about the pilots they liked. Tag! Now you’ve got it, too. Researchers referred to this phenomenon as the ‘salesperson effect.’ So what does all this mean? For one thing, the research findings can help to uncover why certain public health campaigns are more successful than others, how advertisements can engage people at a deeper level, and perhaps even lead to teaching methodologies that can help teachers reach their students more effectively, suggests Stuart Wolpert, in his article â€Å"How the Brain Creates the Buzz That Helps Ideas Spread.† Wolpert quotes senior research Matthew Lieberman, a Professor of Psychology, as saying: â€Å"Our study suggests that people are regularly attuned to how the things theyre seeing will be useful and interesting, not just to themselves but to other people†¦Were wired to want to share information with other people. I think that is a profound statement about the social nature of our minds. So what’s the next step? Now that researchers have mapped the parts of the brain that light up when someone thinks an idea, a song, or a video is really good—and can’t wait to share it—they would like to go one step further. They’d like to â€Å"forecast what ideas are likely to be successful and who is likely to be effective at spreading them,† according to one of the researchers, Emily Falk, who was quoted in Wolpert’s article. Here’s what we know to be true, which Lieberman summed up succinctly: â€Å"It’s not enough to have a product [we’ll include â€Å"service† here as well] that people should like.† You need to be able to get the word out into the marketplace, and you need to get people excited about it. So how does something go viral? Easy: all you’ve got to do is feel excited about something and tell a friend. It’s the beginning of buzz, and anyone can get that snowball rolling. To read the original research article, you can go here. Photo courtesy of Sean MacEntee. Hult offers a range of highly skills-focused and employability-driven business school programs including a range of MBA options and a comprehensive one year Masters in International Business. To find out more, take a look at our blog Understanding the Science of Distractions. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Related posts Academics Beyond (narrow) business concepts: â€Å"Soft† skills turn out to be critical skills News Building success: Dual Degree students win at USASBE Community How going beyond business at Hult helped me launch my company Admissions Accepted Students Weekend: A weekend to remember Careers Career mapping: How to become an executive in the next 5 years 0 Thought leadership How to prepare for an uncertain future in a world of AI Instagram Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

The Ideal Health Care System - 1632 Words

Jamie Cairns The Ideal Healthcare System In order to keep costs low while retaining easy access and high quality of health care, the ideal health care system must provide a judicious system of coverage for all, regardless of income, without increasing system spending and debt while avoiding unnecessary and unreasonable enforcement and intervention by the government. In the interest of checks and balances, however, a certain level of government involvement is needed. While many American citizens remain uninsured through no fault of their own, others known as â€Å"free-riders† are uninsured by choice with the knowledge that even without insurance they will receive the health care that they need (Free ride). The resulting debt from these unpaid†¦show more content†¦The goal of the ideal healthcare system is to make the benefits of being insured equal to the monetary cost of coverage for the individual. Doing so will lead to an increase in the population of insured individuals over time, thus appropriating the debt accrued by the uninsured; this debt will further decrease as more and more individuals choose to become insured, therefore tipping the balance in their favor. This in combination with the resultant lower cost of medical expenses and influx of insurance payments are the key to keeping costs low in the ideal healthcare system. â€Å"Four components of access to care are coverage, services, timeliness, and workforce† (Access to Health Services). As previously discussed, the key component to coverage is a system of checks and balances when it comes to costs and benefits to both the insured patient and their health care provider. One of these balances vital to having quality and widespread access in the ideal healthcare system is government involvement in providing healthcare for low income families, those unable to work or those unable to afford healthcare. Health insurance coverage will have no regard to personal income; even the highest paid individuals have medical bills they may not be able to handle. The amount of those uninsured will be greatly reduced by the introduction of incentives as

Pablo Picasso Guernica vs. Theodore Gericaults Raft of...

For centuries artists have moved audiences through the use of pictures. As time progressed those images became more and more demanding of the viewer until they were meant to invoke a physical response. Perhaps the earliest account of such emotionally exact artwork is the 1818 piece, Raft of the Medusa, by Theodore Gericault. As time progressed people became more politically aware and involved and generations of art portrayed this. Pablo Picassos Guernica, created in 1937, is a great example of how modern times soon saw a peak in the occurrence of allegorical and politically packed artworks. Gericaults The Raft of the Medusa and Picassos Guernica are both horrifying accounts of the nature of men that aimed to alter a viewers political†¦show more content†¦This predominantly two-toned color motif allowed for more focus to be drawn to the most dynamic figures, which are the same humans Gericault wanted viewers to see and sympathize for. While Gericaults, Raft of the Medusa was essentially criticized for its lack of direct criticism of the event and more a display of the human element, it is this feature that made it characteristically romantic. Gericault took the national scandal out of the papers and turned it into a personal event for each of the passengers. Rather than depict the weltering bodies of the crew, he gave them more muscular frames in vigorous poses. Originally setting out to portray the event as nothing more than a visual truth, he shifted his focus to portray a greater truth of suffering. The suffering is reflected in the face of every passenger and it is the main focus of the piece than any other element. The Rafts theme of human suffering evoked empathy and compassion, which helped project the image beyond any hopes the artist could have held for the piece. This predominant focus on the human condition allowed a stereotypical Romantic piece. Another artist famous for highlighting the human condition was Spanish-born, Pablo Picasso. In 1936 the Spanish government commissioned Picasso to paint a feature piece for their international exposition in Paris at the peak of World War II. Picasso was unsure of what to paint until in 1937 when Nazi warplanes bombed the Spanish town of

Stem Cells Essay - 1746 Words

Introduction The use of stem cells can advance drug development, knowledge of disease, patience specific disease treatment, and can bypass the limits of mouse-models for research. According to the National Institute of Health (1), stem cells are unique in the following ways: they can divide and renew themselves for long periods, they are unspecialized, and they can give rise to specialized cell types. The uniqueness of these stem cells allows for the testing of new drugs, cell-based therapies and the study of human development including cancer research. Human stem cell therapies have been used for the treatment of neurological disease in human clinical trials such as Parkinson’s disease (2), spinal cord injury (3,4) stroke (5), and†¦show more content†¦Background The generation of stem cells from zygotes and blastomeres retain the ability to create all embryonic and extraembryonic tissues (13) these are deemed ‘totipotent’, while cells that generate embryonic and cannot generate extraembryonic tissues are deemed ‘pluripotent’. Induced cells that are in a differentiable state, pluripotent, are the cells chosen to advance medicine. Cells selected for induced pluripotency cannot be terminally differentiated, as these cells lose their ability to be developed into other cells types (14). Pluripotency can be induced by the study of embryonic stem cells. These cells express factors (Oct3/4, Sox2, Klf4, c-Myc), deemed Yamanaka factors (15) and described as such in this review. There are currently four main methods for delivering these factors including viral vectors, DNA-based induction, RNA molecules and recombinant proteins (fig 1.) (16,17). Fig 1. Induced pluripotent cells from somatic cells by transduction, DNA-based induction, RNA molecules and recombinant proteins, creates a reprogramming wave leading to cells with the potential to become many cell types (16). The equivalency of induced pluripotent stem cells and embryonic stem cells is variable but using screening techniques, bioinformatics assay, cells that are more similar to embryonic stem cells can be selected for cloning techniques (18,19). The reprogramming wave, occurs in two parts, driven by c-Myc/Klf4 (first wave) and Oct4/Sox2/Klf4 (second wave),Show MoreRelatedStem Cells Essay1699 Words   |  7 Pageshas provided us with a hope for these diseases. This essay will address the issue of controversial research in stem cells. This technology offers hope to millions who are victims of a multitude of diseases and disorders. It can be used to regrow limbs, create organs, attack genetic diseases, treat malfunctioning bladders, etc. However, this same technology is also one of the most controversial debates in science today. If you type â€Å"stem cells research† into your Google search bar, you will most likelyRead MoreStem Cells Essay1530 Words   |  7 Pages Stem cells are used every day throughout the United States to help cure diseases and save lives. Stem cells can also be used to study labor defects so that future birth deficiencies can be prevented or reversed. Although as a college student starting a family may not be on your mind yet, it is always beneficial to educate yourself on current trends and new discoveries in stem cell research. Andres Travino and his wife were excited when their son Andy was born ten years ago. Andy prayed and hopedRead MoreStem Cell Essay939 Words   |  4 PagesInduced Pluripotent Stem Cells and their use in Cardiac Regeneration Introduction Myocardial infarction (MI) is the leading causes of mortality and morbidity in the world. Ischemic heart disease, where the oxygen supply to the myocardium is restricted, is a common cause of an MI. Myocardial injury results in loss of cardiomyocytes (cardiac muscle cells) due to apoptosis, and the development of necrotic myocardium, eventually leading to heart failure. The formation of the necrotic myocardium causesRead MoreStem Cell Essay1061 Words   |  5 Pagestreated with the use of embryonic stem cells. Embryonic stem cells are cells derived from the undifferentiated inner mass cells of human embryo. In simpler terms, these cells have the ability of developing into any of the two hundred different cell types in our bodies. Unlike most of the cells in our bodies, such as heart cells or skin cells, which conduct a specific function, a stem cell does not have a specific function until it is specialized (Hogan). A stem cell that is becoming specialized willRead More Stem Cells Es say1128 Words   |  5 PagesEmbryonic Stem Cells â€Å"Embryonic stem cells...are in effect, a human self-repair kit,† (Christopher Reeve, activist – Larry King show). For the advancement of science, stem cells are infinitely valuable, especially when considering all the potential applications in the field of medicine. Stem cell usage is a very controversial topic, because most people think of abortions, cloning, and other negative topics when they hear the term stem cell. However I think those thoughts are because they don’tRead More Stem Cells Essay4600 Words   |  19 Pages Stem cells are a large focus of study in today’s biomedical world. They are cells that exist in an undifferentiated state, and transform into differing tissue types depending on what the cells surrounding them are. The different types of stem cells have the ability to repair many classes of damaged human tissue. However, only one type of stem cell promises to regenerate virtually any class of tissue. This is the highly controversial embryonic stem cell (ESC). Unfortunately, there is a dark sideRead MoreEssay on Stem Cells2760 Words   |  12 Pagesof the most recent advances in stem cell research. 2.nbsp;nbsp;nbsp;nbsp;nbsp;Stem cells should be defined by their ability to renew themselves and diversify into other cell types. 3.nbsp;nbsp;nbsp;nbsp;nbsp;There are several readily accessible sources of stem cells. Strict criteria apply to the use of these sources in medical research. 4.nbsp;nbsp;nbsp;nbsp;nbsp;Stem cells have wide potential application in medicine. quot;Adultquot; stem cells have already been used in the worldsRead MoreStem Cell Research: The Benefits of Stem Cells Essay723 Words   |  3 Pagesextracted the adult stem cells from it and formed an osteoblast, which is a bone forming cell. Six months after the osteoblast was injected, it started forming new bone material which filled the gaps (NIH Stem Cells). Stem cells could be a genius way to treat many diseases and disorders and it should be supported by everyone. Stem cells get their name from the fact that they are basic cells that other cells develop from. They are capable of developing into a wide range of cells. Stem cells could potentiallyRead MoreEssay on Stem Cells2831 Words   |  12 Pages What is a stem cell? nbsp;nbsp;nbsp;nbsp;nbsp;Stem cells have the ability to divide for indefinite periods in culture and to give rise to specialized cells. They are best described in the context of normal human development. Human development begins when a sperm fertilizes an egg and creates a single cell that has the potential to form an entire organism. This fertilized egg is totipotent, meaning that its potential is total. In the first hours after fertilization, this cell divides intoRead More Stem Cell Essay1406 Words   |  6 Pagesothers. Research in the use of stem cells holds limitless possibilities in the medical field. Stem cells are the cells in our bodies that are in their primitive form. These cells have not yet become the type of cell they are destined to be, whether it be nervous tissue or another. However, even though stem cell research is a great new field, its progress is being limited by moral concerns and ethical questions. In order to let medicine reach its full potential, stem cell research should be legalized

The Antilles Fragments of Epic Memory by Walcott

Maud is portrayed as nostalgic as she longs for the music and seasons of her homeland, ‘â€Å"I miss the light northern rain, I miss the seasons,’ / Maud moaned implying that the climate lacked subtlety†(48). This is an emotion that many wives of colonizers felt as they were torn from their home to follow their husband out of love and support. Her character is minor, but it symbolizes the dilemma that Walcott himself goes through. She has an attachment for her European customs and longs to return home, yet she has made St. Lucia her home. Walcott accepts the past for what it was—horrific, but he embraces the influences that have made him one of the â€Å"exotic hybrids† (â€Å"The Muse of History† 56). Maud is an exotic hybrid as she has adapted to the culture of St. Lucia by fusing it with aspects from her homeland. Ireland is her home, but so is St. Lucia. Walcott describes that there were many aspects of St. Lucia that Maud could do without such as, â€Å"moisture rotting their library†¦rain flies...the velocity of passenger transports† (61-62). Yet there are many things that she has grown to love: â€Å"[the] elate sunrise would flood Maud’s garden, pouring relentless / light in angelic lilies†¦Ã¢â‚¬ËœIt’s so still. Its like Adam and Eve all over,’ / Maud whispered, ‘Before the snake. Without all the sin’† (62-63). She is indeed a true citizen of St. Lucia as she complains about the tourists in the same way the locals do. There is also an interesting relationship between Helen and Maud.

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Mtv Research Paper free essay sample

The first song that was played on MTV was called â€Å"Video killed the Radio Star†. It was sung by a group called The Buggles. This was a very popular song all over and it was deemed a good choice for the first song broadcasted. Many people also believed that the meaning of the song was that MTV, the new music video broadcasting station was going to destroy the radio. Some people thought that the song was performed live, but it was just a video. MTV was quite a big hit by the 1990’s. It was viewed in over 50 million American homes. It became a target for all advertisers because of the number of young viewers that watched MTV.The kids would beg their parents to buy the products they saw on the advertisements and it made out to be a good investment for advertisers. The attention and money that the advertisers brought in was good for MTV because they got more offers to get commercial time which means more money for them. Some people that were on MTV when it was in its first few years were Bob Dylan, Bruce Springsteen, Sheryl Crow, Cranberries, and Nirvana. They helped to kind of kick off the show and set it up for successful years to come. There are also some big-named people who probably played music from that MTV which helped to jump start their career.Madonna, Michael Jackson, Prince, Peter Gabriel, U2, and Duran Duran were some of the people that were all a part of MTV at one time. In a way, these people also helped MTV to get a good start too. The more big names that they brought in the more attention they got from viewers. This was good for the singers and MTV. The target audience that MTV chose was teens age 12 to 21. With this age group, they found that they got very good viewing rates. Artists whose songs were played on MTV found that the sales of their song increased.This is what gave advertisers the idea that they could do good business if they had an ad on MTV. With this targeted audience, they also found that their viewing rates continued to rise. Today they still target the same audience and they are still very successful in the way that they draw the audience. There have been a few changes in MTV since the start. They released a new logo after 30 years. It is not much different. It is just a little bit bigger and it is one color. The last was a mix between a few colors. The old one was designed by Frank Olinsky and it was a very big hit, but it was just time for a change.In 1986, the President and CEO, Robert Pittman left. There is no exact explanation why but he did. Over time, they started to show more reality shows than anything else. Some people liked the change to more reality shows but some people like the old school music videos all the time. There were some companies and investors that made it possible for MTV to even start. Warner Communications and American Express were big investors that helped in the starting of the show. Warner Amex was basically the main establisher and owner for about five years after the start.Then, in 1986, Viacom purchased MTV from Warner Amex. Now Viacom is the owner with all rights to MTV. There are other networks that MTV and Viacom own. They own VH1 that was released in 1985 and its purpose was to play adult contemporary. Then, in 1996, MTV2 was released to allow fans to see commercial free music videos. MTV (the original) became available in Manhattan and Los Angeles. Many people called this the second launch of MTV. They also own all Nickelodeon stations, Comedy Central, and CMT. This is not all; it is just a few that you may know. Although MTV has been very popular, it has also had a few controversial shows that some fans did not agree with. â€Å"Beavis and Butthead† was very controversial because some viewers felt that it was pointless and that the language was a bad influence for some of the younger audience that watched it. â€Å"Celebrity Deathmatch† was a part of this list because it made fun of the celebrities and it had bad language and violence. â€Å"16 and Pregnant† was another show that some people did not like because it could encourage some of the younger viewers to engage in sexual intercourse which is the problem with the people on the show.It is meant to deter kids from ending up like that but it only encourages some. â€Å"Jersey Shore† was the last show that people did not agree with. They believe that the people on the show are irresponsible and kids these days may think it’s cool and try to be like them. Over the years, MTV has had an impact on our generation, but also on our parents’ generation. A lot of younger teens’ parents that are around (14) grow up watching MTV. It is not the same now as it was then because of the popularity in different kinds of music over the years and they are now showing more reality shows.MTV also has an effect on its viewers. Most people that have ever seen MTV are probably hooked on it and they like to watch it. Also, the persuasion by friends to tell other friends to watch it because it is ‘cool’; and you aren’t if you don’t watch it. MTV has been very important over its years in various ways. It has brought a whole new way to experience music. Before MTV, you could only hear music over the radio, but when MTV aired, it played music videos, which was a whole new element to music over all.They have also helped lots of artists to grow and become more popular with just a few minutes of air time. This gas truly helped many people become more popular. With music videos, many people became more persuaded into buying the song even though they may not like the song. Even if they really like the video, they would still buy it because of the video and they weren’t paying attention to the song. It is very smart on the part of the broadcasters because they could just draw in an audience with an exciting video and you would think nothing of the song, just the video.